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- Booth’s (1740) – alcohol
- Gordon’s (1769) – alcohol
- Nabisco (1798) – pantry brand
- Tio Pepe (1844) – alcohol
- Arm & Hammer (1846) – baking soda brand
- American Express (1850) – credit card company
- Hillerich & Bradsby Company – Louisville Slugger (1855 – 1894 (for the specific bat)) – seen first on a couch in the lobby by Jack
- Smirnoff (1860s) – alcohol
- Heinz (1869) – food brand
- Libby’s (1869) – food brand
- Vaseline (1872) – seen in Boulder bathroom
- Jack Daniel’s (1875) – alcohol (seen behind Lloyd and Hallorann)
- Ivory (1879) – cleaning agent in Boulder
- Wheatena (1879) – mentioned by Hallorann
- Graham Crackers (1880s) – food brand
- Advocaat (1882 – existed earlier, but that’s the first record of it)
- Teacher’s Highland Cream (1884) – alcohol
- Coke (May 8, 1886) – soft drink, seen first in Boulder
- Amoco (1889) – oil brand, seen at Durkin’s
- Calumet (1889) – baking powder brand
- Lee (1889) – food brand
- Maxwell House (1892) – coffee brand
- General Electric Company (April 15, 1892) – makers of the Overlook radio system
- General Foods – Café Vienna (1895) – coffee company
- Sanka (1903) – coffee company
- Kellogg’s (Feb. 19, 1906) – food brand
- Oreo (Mar. 6, 1912) – food brand
- American Beauty (1916) – food brand
- Planters (1916) – food brand
- Q-Tips (1920s – bought by Unilever) – cotton products brand
- Marlboro (1924) – cigarette brand
- NAPA (1925) – oil brand
- Kool-Aid (1927) – drink mix brand
- Spryte (1929 – product of Thiokol) – snowcat brand
- 7up (June 19, 1929) – soft drink brand
- Ritz (1934) – food brand – possibly invoking the Ritz hotel
- Volkswagen (May 28, 1937) – car brand
- Robert’s Milk (1938) – drink brand
- Avis (1946) – car rental company
- Joy (1949) – cleaning product
- Tree Top (1950s) – apple juice brand
- Bick’s Pickles (1951) – food brand
- Frosted Flakes (1952) – food brand
- STP (1953) – oil company
- Comet (1956) – cleaning product
- Snow Trac (1957) – vehicle brand
- Mr. Clean (1958) – cleaning product
- Tang (1959) – drink mix brand
- Toughskins (1960s – possibly earlier) – jeans brand
- Cap’n Crunch (1963) – food brand
- Froot Loops (1963) – food brand
- Pizza Express (1965) – food service poster in Durkin’s
- Master Charge (1966) – credit card brand
- Nilla (July 10, 1967) – food brand
- Virginia Slims (1968) – cigarette brand
- Nutter Butter (1969) – food brand
- Sysco (1969) – food brand
- Country Time (1975) – drink mix brand
MAIN PAGE ⎔ SECTION PAGE ⎔ SITE MAP ⎔ GLOSSARY
OTHER MAIN PAGES FOR SHINING ANALYSIS
THE MIRRORFORM ⎔ THE BEATLES ⎔ THE RUM AND THE RED
BACKGROUND ART ⎔ OVERLOOK PHOTOGRAPHS ⎔ GOLDEN SPIRALS
PHI GRIDS ⎔ PATTERNS ⎔ VIOLENCE AND INDIGENA ⎔ ABSURDITIES
THE STORY ROOM ⎔ ANIMAL SYMBOLS ⎔ THE ANNOTATED SHINING